Create Your Personalized Digital Marketing Strategy
No matter whether you’re going for digital marketing or offline marketing, STRATEGY is very important. In fact, a strategy isn’t all about outlining ideas it is about implementing them to the core especially when the strategy is concerned with digital marketing. Before actually settling in for one strategy, we should have a macro plan in action that’s 360-degree enabled. Here is what a perfect digital marketing strategy should be like.Define goal & objectives:
Any strategy should have a final goal. You should know what you are trying and what end goal you wish to get done? Making out this will assist us to know the strategy for the rest of the course. Below are the common marketing objectives that any business should have:
- To increase brand awareness
- To augment sales and conversions
- To have a thought leadership
- To improve customer experience
- To explore new markets
By additionally quantifying goals they turn into objectives. The SMART (Specific, Measurable, Achievable, Realistic, Time-bound) goal framework is an effective way to measure goals. For instance, if creating brand awareness is your goal, apply the SMART method and chart out campaign objectives:
- To boost social media following by 30% by 31st July 2019
- To boost email subscriptions by 20% by 31st July 2019
It’s vital to understand the target audience prior to initiating any proceeding. Knowing their interests, preferences, and traits makes it easier to draft a plan. Craft 2 to 3 samples of the buyer persona to start with. Personas development can be done the below ways:
- Check analytics software for geographic and demographic characteristics of the audience. You can notice certain patterns which you may make use of to create buyer personas.
- And finally interview the customers to know their pain points, the content type they choose to consume, etc. to finally figure out the buyer personas.
With buyer personas in hand you can prepare the brand messaging, narrative, messaging, campaign ideas and marketing mediums.Gauge the competition:
The purpose here isn’t to copy the ideas of competitors but to figure out the dynamics of them. Monitoring competitors helps you figure out what doesn’t work and what works. Analyzation of competitors’ activities will help understand their ranking on search engines for particular keywords. Know-How on what content type they are relying upon, on which social media platforms they are most actively participating and what their advertising strategies are will act as a launch pad for our strategy.
Point to note: Competitor analysis is constant and is not a one-time thing.Implement and measure:
Once you are done with strategic planning, now roll up your sleeves and get to work. Begin with employing the plans that you surely know will assist you to reach your goals. Additionally, measure the KPIs periodically (Key Performance Indicators) to ensure the initial plans are working and to make sure you and the plans are on track.
The KPIs must be hand in hand with your marketing objectives. For instance, if the objective is to institute thought leadership using content marketing the KPIsshould ideally consist of branded questions in the search engines, backlinks from industry publications, highly viewed articles, etc.
Point to note: Success in your digital marketing strategy in one go isn’t possible. Hence, follow the ‘Test and Persist’ mindset very much early in the procedure. If certain strategies aren’t giving out any results stop nurturing them, go for a new method who knows what’s in the store.
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